000			01826cam a22003374a 4500
001			0000028346
005			20230921135200.0
008			040810s2005 enkm b a001 0 eng
010			_a2004018710
020			_a0470023686 : _c(cloth)
035			_a(OCoLC)56191771
040			_aDLC _cDLC
050	0	0	_aHD30.3 _b.V36 2005
100	1		_aVan der Heijden, Kees.
245	1	0	_aScenarios : _bthe art of strategic conversation / _cKees van der Heijden.
250			_a2nd ed.
260			_aChichester, West Sussex ; _aHoboken, N.J. : _bJohn Wiley & Sons, _cc2005.
300			_axxiv, 356 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [347]-350) and index.
505	0		_aThe context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
650		0	_aCommunication in management.
650		0	_aCreative thinking.
650		0	_aStrategic planning.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0421/2004018710.html _zTable of contents
908			_a150619
913			_aN
989		7	_a20230822095114.0
999			_c6662 _d6662