000			01989cam a22004091a 4500
001			0000028371
005			20230921135201.0
006			m o d
007			cr cnu---unuuu
008			090803s2009 xxm ob 3001 0 eng d
020			_a9780750687393 : _c$55.00
035			_a(OCoLC)428977439
050		4	_aHF5415 _b.P2493 2009eb
072		7	_aBUS _x094000 _2bisacsh
082	0	4	_a658.802 _222
100	1		_aParsons, Elizabeth, _d1909-.
245	1	0	_aContemporary issues in marketing and consumer behaviour / _cElizabeth Parsons, Pauline Maclaran.
250			_aFirst edition.
260			_aAmsterdam ; _aBoston : _bElsevier/Butterworth-Heinemann, _c2009.
300			_axi, 219 pages : _billustrations ; _ccm.
336			_atext _btxt _2rdacontent.
337			_acomputer _bc _2rdamedia.
504			_aIncludes bibliographical references and index.
504			_aIncludes index.
505	0		_aFront Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing.
520			_aComplete coverage of all contemporary issues modules for marketing and consumer behavior students.
588			_aDescription based on print version record.
650		0	_aMarketing.
650		0	_aConsumer behavior.
700	1		_aMaclaran, Pauline.
710	2		_aebrary, Inc.
908			_a150622
913			_aN
989		7	_a20230822095114.0
999			_c6672 _d6672