| 000 | 01224cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 0000028393 | ||
| 005 | 20230921135202.0 | ||
| 008 | 110512s2012 maum b a001 0 eng | ||
| 010 | _a2011019814 | ||
| 020 | _a9780132544702 (alk. paper) | ||
| 020 | _a0132544709 (alk. paper) | ||
| 035 | _a(OCoLC)723529980 | ||
| 035 | _a(OCoLC)723529980 | ||
| 042 | _ac=Program for Cooperative Cataloging | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.S637 2012 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 | _aSorger, Stephan. | |
| 245 | 1 | 0 |
_aMarketing planning : _bwhere strategy meets action / _cStephan Sorger. |
| 260 |
_aBoston : _bPearson, _cc2012. |
||
| 300 |
_axxv, 323 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans. | |
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 908 | _a150624 | ||
| 913 | _aN | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c6683 _d6683 |
||