000 | 02135cam a2200373 a 4500 | ||
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001 | 0000028653 | ||
005 | 20230921135210.0 | ||
008 | 100816s2010 xxm b a001 0 eng | ||
010 | _a2010034410 | ||
015 |
_aGBB084775 _2bnb |
||
019 | _a648102313 | ||
020 |
_a9788132105220 (paper back) : _c$30.00 |
||
020 | _a8132105222 (paper back) | ||
050 | 0 | 0 |
_aHF5415.1255 _b.S37 2010 |
082 | 0 | 0 |
_a658.8/27 _222 |
100 | 1 | _aSarin, Sharad. | |
245 | 1 | 0 |
_aStrategic brand management for B2B markets : _ba road map for organizational transformation / _cSharad Sarin. |
260 |
_aNew Delhi : _bResponse Books ; _aThousand Oaks, Calif. : _bSage Publications, _c2010. |
||
300 |
_axix, 262 p. : _bill. ; _c22 cm. |
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490 | 0 | _aResponse books. | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts. | |
650 | 0 | _aBranding (Marketing) | |
650 | 0 |
_aBrand name products _xManagement. |
|
650 | 0 | _aProduct management. | |
650 | 0 |
_aBranding (Marketing) _zIndia. |
|
650 | 0 |
_aBrand name products _xManagement _zIndia. |
|
650 | 0 |
_aProduct management _zIndia. |
|
908 | _a151118 | ||
913 | _aN | ||
989 | _a20230822095114.0 | ||
999 |
_c6790 _d6790 |