000 02135cam a2200373 a 4500
001 0000028653
005 20230921135210.0
008 100816s2010 xxm b a001 0 eng
010 _a2010034410
015 _aGBB084775
_2bnb
019 _a648102313
020 _a9788132105220 (paper back) :
_c$30.00
020 _a8132105222 (paper back)
050 0 0 _aHF5415.1255
_b.S37 2010
082 0 0 _a658.8/27
_222
100 1 _aSarin, Sharad.
245 1 0 _aStrategic brand management for B2B markets :
_ba road map for organizational transformation /
_cSharad Sarin.
260 _aNew Delhi :
_bResponse Books ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2010.
300 _axix, 262 p. :
_bill. ;
_c22 cm.
490 0 _aResponse books.
504 _aIncludes bibliographical references and index.
505 0 _aThinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
650 0 _aBranding (Marketing)
650 0 _aBrand name products
_xManagement.
650 0 _aProduct management.
650 0 _aBranding (Marketing)
_zIndia.
650 0 _aBrand name products
_xManagement
_zIndia.
650 0 _aProduct management
_zIndia.
908 _a151118
913 _aN
989 _a20230822095114.0
999 _c6790
_d6790