000 00922cam a2200265 a 4500
001 0000028882
005 20230921135215.0
008 120830s2013 nyum b a001 0 eng
020 _a9780415667326 (hbk : alk. paper)
020 _a0415667321 (hbk : alk. paper)
020 _a9780415667333 (pbk : alk. paper) :
_c$69.00
020 _a041566733X (pbk : alk. paper)
050 0 0 _aGT3405
_b.J26 2013
100 1 _aJackson, Nigel A.
245 1 0 _aPromoting and marketing events :
_btheory and practice /
_cNigel Jackson.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2013.
300 _axx, 254 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 236-250) and index.
650 0 _aSpecial events
_xMarketing.
650 0 _aSpecial events
_xPublic relations.
908 _a160212
913 _aN
989 _a20230822095114.0
999 _c6879
_d6879