000			03223cam a2200385 i 4500
001			0000029698
005			20230921135233.0
008			140822s2015 enkm b a001 0 eng
010			_a2014020183
019			_a903631615
020			_a9780415837279 (hardback) : _cUS$60.87
020			_a0415837278 (hardback)
020			_a9780415837248 (paperback)
020			_a0415837243 (paperback)
020			_z9780750648547 (ebook)
035			_a(OCoLC)881029514
042			_ac=Program for Cooperative Cataloging
050	0	0	_aG155.A1 _bE927 2015
082	0	0	_a910.68/4 _223
100	1		_aEvans, Nigel, _d1955-.
245	1	0	_aStrategic management for tourism, hospitality and events / _cNigel Evans.
250			_aSecond edition.
264		1	_aLondon ; _aNew York : _bRoutledge Taylor & Francis Group, _c2015.
300			_axx, 708 pages ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aPart 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.
650		0	_aTourism _xManagement.
650		0	_aHospitality industry _xManagement.
650		0	_aStrategic planning.
908			_a161017
913			_aN
989		7	_a20230822095114.0
999			_c7175 _d7175