000			01445cam a2200325 a 4500
001			0000029882
005			20230921135238.0
008			110105s2011 paum a000 0 eng
020			_a9780749463441
020			_a0749463449
020			_a9780749463458
020			_a0749463457
035			_a(OCoLC)669752470
050	0	0	_aHF5386 _b.S694 2011
082	0	0	_a658.4/09 _222
100	1		_aSmith, Shaun.
245	1	0	_aBold : _bhow to be brave in business and win / _cShaun Smith and Andy Milligan.
260			_aPhiladelphia, PA : _bKogan Page, _c2011.
300			_axi, 317 p. : _bcol. ill. ; _c24 cm.
505	0		_aVirgin galactic -- O2 -- AirAsia X -- Chilli Beans -- Six senses resorts and spas -- Burberry -- BBH -- The geek squad -- Zappos.com -- Umpqua bank -- TNT express -- JCB -- Innocent -- WWF -- How to be bold : practices, principles and people -- Bold practice survey.
520			_aDescribes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful.
650		0	_aSuccess in business.
650		0	_aCreative ability in business.
650		0	_aRelationship marketing.
700	1		_aMilligan, Andy.
908			_a161206
913			_aN
989		7	_a20230822095114.0
999			_c7265 _d7265