000			02099cam a2200373 a 4500
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005			20230921135240.0
008			060913s2006 enkm b a001 0 eng
010			_a2006298258
019			_a779697933
020			_a0335218873
020			_a9780335218875
020			_a0335218865 : _cUS$33.15
020			_a9780335218868
050	0	0	_aP96.C76 _bA53 2006
245	0	0	_aAnalysing media texts / _cedited by Marie Gillespie and Jason Toynbee.
260			_aMaidenhead, Berkshire, England ; _aNew York, NY, USA : _bOpen University Press in association with the Open University, _c2006.
300			_a208 pages : _billustrations ; _c25 cm + _e1 DVD-ROM (4 3/4 in.)
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Semiotics : signs, codes and cultures / Jostein Gripsrud, Jason Toynbee and David Hesmondhalgh -- Ch. 2. Understanding genre / Gill Branston -- Ch. 3. Narrative analysis / Marie Gillespie -- Ch. 4. Discourse analysis and content analysis / David Hesmondhalgh -- Ch. 5. politics of representation / Jason Toynbee -- Conclusion : framing the real : beyond the text / Marie Gillespie and Jason Toynbee.
520	1		_a"This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket.
538			_aSystem requirements: IBM PC or compatible with optical disk reader.
650		0	_aMass media criticism.
650		0	_aDiscourse analysis.
650		0	_aSemiotics.
650		0	_aContent analysis (Communication)
700	1		_aGillespie, Marie, _d1953-.
700	1		_aToynbee, Jason.
989			_a20230822095114.0
999			_c7303 _d7303