000			02116cam a22004577i 4500
001			0000029999
005			20230921135241.0
008			140717s2015 caua f b 001 0 eng
010			_a 2014946244
020			_a9781446252635
020			_a1446252639
020			_a9781446252642 : _c$56.70
020			_a1446252647
020			_z9781473910898
024	8		_a(YBP)11638142
035			_a18230619
035			_a(OCoLC)ocn925579299
042			_acopycat=LC copy cataloging
050	0	0	_aHF1416 _b.F37 2015
082	0	4	_a658.8/4 _223
100	1		_aFarrell, Carlyle,
245	1	0	_aGlobal marketing : _bpractical insights & international analysis / _cCarlyle Farrell.
260			_aLos Angeles : _bSAGE, _c2015.
300			_a347 pages : _bcolor illustrations ; _c27 cm.
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.
650		0	_aExport marketing _vTextbooks.
650		0	_aMarketing _vTextbooks.
650		7	_aExport marketing. _2fast _0(OCoLC)fst00918703.
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167.
655		7	_aTextbooks. _2fast _0(OCoLC)fst01423863.
908			_a170322
989			_a20230822095114.0
999			_c7315 _d7315