000			01866cam a2200409 i 4500
001			0000030088
005			20230921135244.0
008			151020s2016 inua 001 0 eng d
010			_a 2015955444
020			_a9781119181118 (pbk.) : _c$17.64
020			_a1119181119
035			_a18824924
035			_a(OCoLC)ocn913922536
042			_acopycat=LC copy cataloging
050	0	0	_aHD38.7 _b.S349 2016
082	0	4	_a658.4/038 _223
100	1		_aSchmarzo, Bill, _e[author].
245	1	0	_aBig data MBA : _bdriving business strategies with data science / _cBill Schmarzo.
260			_aIndianapolis : _bJohn WIley & Sons, _c2016.
264		4	_c©2016.
300			_axxvii, 283 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aBusiness potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
650		0	_aBusiness intelligence _xData processing.
650		0	_aBusiness planning _xStatistical methods.
650		0	_aData mining.
650		0	_aManagement _xData processing.
650		0	_aBig data.
650		0	_aBusiness _xData processing.
908			_a170406
989			_a20230822095114.0
999			_c7359 _d7359