000 | 00777cam a2200265 4500 | ||
---|---|---|---|
001 | 0000003458 | ||
005 | 20230921134553.0 | ||
008 | 150417s2004 000 0 eng d | ||
020 | _a8120312198 | ||
100 | 1 | _aBatra, Rajeev. | |
245 | 1 | 0 | _aAdvertising management. |
250 | _a5th. | ||
260 |
_aNew Delhi : _bPrentice-Hall, _c2004. |
||
300 | _ax, 739p. : ill. | ||
500 | _aIncludes index. | ||
650 | 0 |
_aAdvertising _xManagement. |
|
650 | 7 |
_aAdvertising _xManagement. _2sears |
|
700 | 1 | _aMyers, John G. | |
700 | 1 | _aAaker, David A. | |
908 | _a061017 | ||
989 | _a20230822095114.0 | ||
999 |
_c737 _d737 |