000			01453cam a2200421 a 4500
001			0000030255
005			20230921135248.0
007			cr |||||||||||
008			100728s2010 enka b 001 0 eng
010			_a 2010483152
020			_a9780415778992 (hbk.)
020			_a0415778999 (hbk.)
020			_a9780415779005 (pbk.) : _c$24.00
020			_a0415779006 (pbk.)
020			_a9780203870341 (ebk.)
020			_a0203870344 (ebk.)
035			_a16353408
040			_aDLC _cDLC
050	0	0	_aHF5415.13 _b.M664 2010
082	0	0	_a658.8 _222
084			_a85.40 _2bcl
100	1		_aMoore, Karl, _d1955-.
245	1	0	_aMarketing : _bthe basics / _cKarl Moore and Niketh Pareek.
250			_a2nd ed.
260			_aLondon ; _aNew York : _bRoutledge, _c2010.
300			_a240 p. : _bill. ; _c21 cm.
490	0		_aThe basics
504			_aIncludes bibliographical references and index.
505	0		_aWhat is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
650		0	_aMarketing _xManagement.
650		0	_aMarketing research.
650		0	_aConsumer behavior _xResearch.
650		0	_aExport marketing _xManagement.
700	1		_aPareek, Niketh.
908			_a170710
989			_a20230822095114.0
999			_c7429 _d7429