000 01047cam a2200313 4500
001 0000003482
005 20230921134553.0
008 150417s1997 mau 000 0 eng d
020 _a0256218951
050 0 _aHF 5415.33
_bHAW
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cby Del I. Hawkins, Roger J. Best and Kenneth A. Coney.
250 _a7th ed.
260 _aBoston :
_bMcGraw Hill,
_c1997.
300 _axxv, 760p. :
_bill.
500 _aIncludes index.
650 0 _aConsumer behavior -
_zUnited States.
650 0 _aMarket surveys
_zUnited States.
650 0 _aConsumer behavior
_zUnited States
_vCase studies.
650 7 _aMarket surveys
_zUnited States.
_2sears
650 7 _aConsumers
_zUnited States
_vCase studies.
_2sears
700 1 _aBest, Roger J.
700 1 _aConey, Kenneth A.
908 _a061017
989 _a20230822095114.0
999 _c748
_d748