| 000 | 01090cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 0000030674 | ||
| 005 | 20230921135257.0 | ||
| 008 | 130826t20152015caua b 001 0 eng | ||
| 010 | _a 2013034507 | ||
| 020 |
_a9781452242873 (pbk.) : _c$80.00 |
||
| 042 | _ac=Program for Cooperative Cataloging | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.J64 2015 |
| 100 | 1 | _aJohansson, Johny K. | |
| 245 | 1 | 0 |
_aContemporary brand management / _cby Johny K. Johansson, Kurt A. Carlson. |
| 260 |
_aThousand Oaks : _bSAGE Publications, _c2015. |
||
| 264 | 1 |
_aThousand Oaks, CA : _bSAGE Publications, Inc., _c2015. |
|
| 264 | 4 | _c©2015. | |
| 300 |
_axi, 259 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 908 | _a180322 | ||
| 955 |
_wxl03 2013-08-26 _frm05 2014-09-09 to BCCD (Telework) |
||
| 989 | _a20230822095114.0 | ||
| 999 |
_c7575 _d7575 |
||