000			01988cam a2200409 i 4500
001			0000030925
003			OCoLC
005			20230921135302.0
008			130829s2014 caum b a001 0 eng
010			_a2013033342
015			_aGBB3A4009 _2bnb
019			_a850856505 _a863173308
020			_a9781483379326 _c$142.89
020			_a1483306674 (alk. paper)
035			_a857717717
042			_ac=Program for Cooperative Cataloging
050	0	0	_aP96.M4 _bP68 2014
082	0	0	_a302.23 _223
100	1		_aPotter, W. James.
245	1	0	_aMedia literacy / _cW. James Potter, University of California, Santa Barbara.
250			_a8th ed.
260			_aLos Angeles : _bSAGE, _c2016.
264		1	_aLos Angeles : _bSAGE, _c2016.
300			_axxiii,546 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy.
650		0	_aMedia literacy.
908			_a190412
913			_aN
989		7	_a20230822095114.0
999			_c7662 _d7662