000 01781cam a2200325 a 4500
001 0000031034
005 20230921135303.0
008 960110s1995 enkm b a001 0 eng d
010 _a96115851
020 _a0750619376 (pbk.)
020 _a9780750619370 (pbk.)
035 _a(OCoLC)34012868
040 _aOTU
_beng
_cTOL
_dDLC
_dUKM
_dBAKER
_dNLGGC
_dBTCTA
_dYDXCP
_dUAB
_dDEBBG
_dOCLCQ
_dUKBOL
_dOCLCF
_dOCLCO
_dCQ$
042 _acopycat=LC copy cataloging
050 0 0 _aHD30.28
_b.E328 1995
100 1 _aEgan, Colin.
245 1 0 _aCreating organizational advantage /
_cColin Egan.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1995.
300 _axv, 200 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [184]-194) and index.
505 0 _aThe big picture -- 1. Competition and the art of strategic management -- 2. Marketing strategy and the science of survival -- 3. The strategic and organizational challenges of a turbulent business environment -- 4. Panaceas and pitfalls in the practice of strategic management -- 5. A strategic perspective on managing change -- 6. The role of alliances and networks in strategic management -- 7. Seeking organizational advantage: balanced solutions.
520 _aExamines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside.
650 0 _aStrategic planning.
650 0 _aOrganizational effectiveness.
650 0 _aOrganizational change.
908 _a190604
913 _aN
989 7 _a20230822095114.0
999 _c7680
_d7680