000			01409cam a2200325 a 4500
001			0000031510
005			20230921135312.0
008			960516s1997 caum b a001 0 eng
010			_a96025184
015			_aGB97-19073
019			_a37595242
020			_a0803972466 (pbk. : alk. paper)
020			_a9780803972469 (pbk. : alk. paper)
035			_a(OCoLC)34772403
035			_a(OCoLC)34772403 _z(OCoLC)37595242
040			_aDLC _cDLC _dC#P _dUKM _dCUM _dBAKER _dNLGGC _dBTCTA _dYDXCP _dLVB _dCNC
100	1		_aMessaris, Paul.
245	1	0	_aVisual persuasion : _bthe role of images in advertising / _cPaul Messaris.
260			_aThousand Oaks ; _aLondon ; _aNew Delhi : _bSage Publications, _cc1997.
300			_axxii, 297 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 275-288) and index.
505	0		_aA theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aVisual communication.
650		0	_aCommercial art.
908			_a210422
913			_aN
989		7	_a20230822095114.0
999			_c7818 _d7818