000			02161cam a2200469 i 4500
001			0000031647
003			OCoLC
005			20230921135314.0
008			130214s2013 nyum b a001 0 eng
010			_a2013004798
019			_a849512972 _a872141677
020			_a9781847941176
020			_a030795160X
024	8		_a9795637
035			_a(OCoLC)812255446
035			_a812255446
040			_aDLC _beng _erda _cDLC _dBTCTA _dOCLCO _dGK5 _dYDXCP _dIK2 _dVP@ _dILC _dZCU _dOCLCF _dCHVBK _dNZAUC _dCDX _dOCLCA _dYUS
042			_apcc
043			_ae-dk---
050	0	0	_aHD9993.T694 _bL447 2013
082	0	0	_a338.7/688725 _223
100	1		_aRobertson, David C _q(David Chandler).
245	1	0	_aBrick by brick : _bhow LEGO rewrote the rules of innovation and conquered the global toy industry / _cDavid C. Robertson with Bill Breen.
250			_aFirst edition.
264		1	_aLondon : _bRandom House Business, _c[2013].
300			_axii, 305 pages ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
520			_aIn the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
610	2	0	_aLEGO koncernen (Denmark).
650		0	_aToy industry _zDenmark _xManagement.
650		0	_aLEGO toys _xHistory.
655		7	_aHistory _2fast _0(OCoLC)fst01411628.
700	1		_aBreen, Bill.
908			_a210608
913			_aN
989		7	_a20230822095114.0
999			_c7852 _d7852