000 03939cam a2200433Ii 4500
001 0000031693
003 OCoLC
005 20230921135314.0
008 151014s2016 enkm f b a001 0 eng d
019 _a910984255
020 _a9781780676876
_qpaperback
020 _a1780676875
_qpaperback
035 _a937371640
040 _aCDX
_beng
_erda
_cCDX
_dCLE
_dUAB
_dCAD
_dYDXCP
_dBTCTA
_dBDX
_dSINLB
_dNZAUC
_dUtOrBLW
050 4 _aHF5845
_b.M67 2016
082 0 4 _a659.1/57
_223
100 1 _aMorgan, Tony,
_eauthor
_0http://id.loc.gov/authorities/names/n88040568.
245 1 0 _aVisual merchandising :
_bwindow and in-store displays for retail /
_cTony Morgan.
250 _aThird edition.
260 1 _aLondon :
_bLaurence King Publishing,
_c2016.
300 _a224 pages :
_billustrations (chiefly color) ;
_c29 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (page 221) and index.
505 0 _aPreface -- The history of visual merchandising -- The role of a visual merchandiser. The day-to-day role of a visual merchandiser; Training; Visual merchandising in a department store; Visual merchandising of multiple chain stores; Visual merchandising of small retail outlets; Measuring success -- Store design. What is store design; Why is store design important?; Who designs the store?; Pop-up shops; How does store design work?; Store study: Kurt Geiger -- Windows. Getting to know your windows; Planning a window display; Themes and schemes; Budgeting; Props; Designing a window display; Store study: Au Printemps; Colour; Window prepping; Installing the window display; Store study: Louis Vuitton; Lighting; Signage and graphics; Window calendar; Window standards and maintenance, and budget; Store study: Fortnum & Mason --.
505 0 _aIn-store visual merchandising. Product adjacencies; Floor layouts; Store study: Matthew Williamson; Fixtures and fittings; Wall fixtures; Product handling; Store study: Flight 001; In-store displays and hot shops; Point of sale and add-on sales; Clearance merchandise; Signage and ticketing; Case study: Colorset; Lighting; Case study: ERCO lighting; Ambience; Technology; Retail standards and maintenance, and budget; Virtual visual merchandising; Store study: Topshop -- Mannequins. Sculpting; Purchasing mannequins; Dressing a mannequin; Securing a mannequin; Grouping mannequins; Maintenance -- The visual merchandiser's studio. The visual merchandiser's toolbox; Health and safety; Lighting chart -- Glossary.
520 _aA great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
650 0 _aDisplay of merchandise
_xDesign.
650 0 _aShow windows
_xDesign.
650 0 _aMerchandising
_0http://id.loc.gov/authorities/subjects/sh85083755.
650 0 _aDisplay of merchandise
_xDesign
_vCase studies.
650 0 _aShow windows
_xDesign
_vCase studies.
908 _a210609
913 _aN
989 7 _a20230822095114.0
999 _c7857
_d7857