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006			m |o d |
007			cr |||||||||||
008			170623s2017 gw |||| o |||| 0|eng
010			_a 2019765884
020			_a9783319464275
024	7		_a10.1007/978-3-319-46427-5 _2doi
035			_a21820168
035			_a(DE-He213)978-3-319-46427-5
040			_aDLC _beng _epn _erda _cDLC
072		7	_aBUS043000 _2bisacsh
072		7	_aKJS _2bicssc
072		7	_aKJS _2thema
072		7	_aKJSM _2thema
082	0	4	_a658.8 _223
097	0	0	_aHF5410-5417.5
245	0	0	_aMarketing Renewable Energy : _bConcepts, Business Models and Cases / _cedited by Carsten Herbes, Christian Friege.
250			_a1st ed. 2017.
264		1	_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2017.
300			_a1 online resource (XIII, 397 pages 131 illustrations, 20 illustrations in color.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aManagement for Professionals, _x2192-8096
505	0		_aFoundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan.
520			_aThis book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
588			_aDescription based on publisher-supplied MARC data.
650		0	_aEnergy and state.
650		0	_aEnergy policy.
650		0	_aMarketing.
650		0	_aRenewable energy sources.
650	1	4	_aMarketing. _0https://scigraph.springernature.com/ontologies/product-market-codes/513000
650	2	4	_aEnergy Policy, Economics and Management. _0https://scigraph.springernature.com/ontologies/product-market-codes/112000
650	2	4	_aRenewable and Green Energy. _0https://scigraph.springernature.com/ontologies/product-market-codes/111000
700	1		_aFriege, Christian, _eeditor.
700	1		_aHerbes, Carsten, _eeditor.
776	0	8	_iPrint version: _tMarketing renewable energy _z9783319464268 _w(DLC) 2017936674
776	0	8	_iPrinted edition: _z9783319464268
776	0	8	_iPrinted edition: _z9783319464282
776	0	8	_iPrinted edition: _z9783319835181
830		0	_aManagement for Professionals, _x2192-8096
906			_a0 _bibc _corigres _du _encip _f20 _gy-gencatlg
908			_a221207
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989			_a20230822095114.0
999			_c8094 _d8094