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008 140710s2015 enka b 001 0 eng
010 _a 2014024753
020 _a9780415624701 :
_c$204.06
035 _a18219704
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _ac=Program for Cooperative Cataloging
050 0 0 _aHD62.4
_b.I5496 2015
082 0 0 _a658/.049
_223
084 _aBUS000000
_aBUS035000
_aBUS063000
_2bisacsh
245 0 0 _aInternational business strategy :
_btheory and practice /
_cedited by Peter J Buckley and Pervez N Ghauri.
260 _aLondon :
_bNew York,
_c2015.
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2015.
300 _axii, 664 pages :
_billustrations ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond"--
_cProvided by publisher.
650 0 _aInternational business enterprises
_xManagement
_vCross-cultural studies
_vCase studies.
650 0 _aInternational trade
_vCase studies.
650 7 _aBUSINESS & ECONOMICS / General.
_2bisacsh.
650 7 _aBUSINESS & ECONOMICS / International / General.
_2bisacsh.
650 7 _aBUSINESS & ECONOMICS / Strategic Planning.
_2bisacsh.
700 1 _aBuckley, Peter J.,
_d1949-.
700 1 _aGhauri, Pervez N.,
_d1948-.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
908 _a221114
925 0 _aacquire
_b1 shelf copy
_xpolicy default
_eclaim1 2015-04-30
955 _wxl03 2014-07-11
_frm04 2015-06-19 to CALM
989 _a20230822095114.0
999 _c8111
_d8111