000 02369cam a2200325 i 4500
001 0000032821
005 20230921135351.0
008 230403t20222022caum b a001 0 eng d
019 _a1028649230
020 _a9780170182393 :
_c$38.89
050 4 _aHD30.4
_b.W555 2022
082 0 4 _a650.072
_223
100 1 _aEmerson Lisa,
_cauthor.
245 1 0 _aWriting Guidelines for Business Students.
250 _aFourth edition.
260 _aSouth Melbourne :
_bCengage Learning Australia Pty Limited,
_c2009.
264 1 _aSouth Melbourne:
_bCengage Learning Australia Pty Limited
_c2009
300 _avi, 128 pages :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
504 _aIncludes bibliographical references and index.
505 0 _a1: Introduction to business research -- 2: Getting started: choosing your research direction -- 3: Writing your research proposal -- 4: Searching and critically reviewing the literature -- 5: Research philosophies, approaches and strategies -- 6: Formulating the research design -- 7: Plagiarism and ethics in business research -- 8: Doing work-based projects and researching your own organization -- 9: Sampling techniques -- 10: Secondary data -- 11: Social media for research -- 12: Interviews and focus groups -- 13: Observational research -- 14: Questionnaires -- 15: Analyzing and managing qualitative data -- 16: Analyzing and managing quantitative data -- 17: Getting started with IBM SPSS statistics -- 18: Writing up and disseminating your work.
520 _a"Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project. From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students."--
_cProvided by publisher.
650 0 _aBusiness
_xResearch
_xMethodology.
908 _a230403
913 _aN
989 7 _a20230822095114.0
999 _c8383
_d8383