| 000 | 01131cam a2200313 4500 | ||
|---|---|---|---|
| 001 | 0000001141 | ||
| 005 | 20230921135405.0 | ||
| 008 | 150417s2002 xx 000 0 eng d | ||
| 020 | _a0071372229 | ||
| 100 | 1 | _aParry, Mark E. | |
| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / _cby Mark E. Parry. |
| 260 |
_aNew Dehli : _bTata McGraw-Hill, _c2002. |
||
| 300 |
_aix, 275p. : _bill. |
||
| 490 | 0 | _a(McGraw-Hill Executive MBA) | |
| 500 | _aIncludes Bibliography and Index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aManagement. | |
| 650 | 7 |
_aMarketing. _2sears. |
|
| 650 | 7 |
_aManagement. _2sears. |
|
| 908 | _a051003 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c8597 _d8597 |
||