000			02992cam a22003737i 4500
001			0000029509
005			20230921135418.0
008			160806s2014 xx a b 001 0 eng d
020			_a9780199076130 (paperback)
020			_a0199076138 (paperback)
035			_a19219120
035			_a(OCoLC)ocn900605631
042			_acopycat=LC copy cataloging
050	0	0	_aHD30.4 _b.B795 2014
082	0	4	_a658.0072 _222
100	1		_aBryman, Alan, _eauthor.
245	1	0	_aResearch methodology : _bbusiness and management contexts / _cBryman, Bell, Hirschsohn, Dos Santos, Du Toit, Masenge, Van Aardt, Wagner.
260			_aCape Town : _bOxford University Press Southern Africa, _c2014.
264		1	_aCape Town : _bOxford University Press Southern Africa, _c2014.
300			_axxiii, 424 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references (pages 386-404) and index.
505	0		_aPart One: Introduction --1. Business research approaches --2. Quantitative and qualitative research approaches --3. Mixed methods research: Breaking the divide between quantitative and qualitative approaches --Part Two: Main steps in research --4. Getting started: Planning a research project and getting to know the literature --5. Formulating a proposal and reviewing the literature --6. Planning the research project: Research design --7. Ethics in business research --8. Writing up research --Part Three: Data gathering methods --9. Sampling --10. Surveys and questionnaires --11. Interviews and focus groups --12. Field work: Ethnography and observation --13. Gathering data for secondary analysis --14. E-research: Internet research methods --15. Content analysis --Part Four: Data analysis methods --16. Quantitative data analysis methods --17. Qualitative data analysis methods.
520	3		_aDo you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these problems?." Research methodology: business and management contexts" is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.
650		0	_aBusiness _xResearch _xMethodology.
650		0	_aManagement _xResearch _xMethodology.
650		7	_aBusiness _xResearch _xMethodology. _2fast _0(OCoLC)fst00842375.
650		7	_aManagement _xResearch _xMethodology. _2fast _0(OCoLC)fst01007224.
700	1		_aBell, Emma, _eauthor.
908			_a160916
989			_a20230822095114.0
999			_c8793 _d8793