| 000 | 00920cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 0000028606 | ||
| 005 | 20230921135419.0 | ||
| 008 | 040312s2004 xx m b a001 0 eng d | ||
| 020 | _a0702165093 (pbk.) | ||
| 090 |
_aHF5415.123 _b.M37 2004 |
||
| 245 | 0 | 0 |
_aMarketing communication : _ban integrated approach / _cLudi Koekemoer (ed) ; authors, Steve Bird [and others] |
| 260 |
_aCape Town : _bJuta, _c2014. |
||
| 264 |
_aCape Town : _bJuta, _c2014. |
||
| 300 |
_axiii, 514 pages : _billustrations ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aKoekemoer, Ludi. | |
| 700 | 1 | _aBird, Steve. | |
| 989 | _a20230822095114.0 | ||
| 999 |
_c8803 _d8803 |
||