000 00610cam a2200205 4500
001 0000001260
005 20230921135420.0
008 150417s2004 xx 000 0 eng d
020 _a0702165093
245 0 0 _aMarketing communications.
260 _aSouth Africa :
_bJuta,
_c2004.
264 _aSouth Africa :
_bJuta,
_c2004.
300 _axiv, 578p pages.
504 _aIncludes bibliographical references and index.
650 0 _aCommunications in marketing.
700 1 _aKoekemooer, Ludi (ed.)
908 _a061017
989 _a20230822095114.0
999 _c8816
_d8816