| 000 | 01083cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 0000031833 | ||
| 005 | 20230921135420.0 | ||
| 008 | 120823s2013 vtua b 001 0 eng | ||
| 010 | _a 2012032138 | ||
| 020 | _a9781409444619 (hardback : alk. paper) | ||
| 020 | _a9781409444626 (ebook) | ||
| 035 | _a17439550 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _ac=Program for Cooperative Cataloging | ||
| 050 | 0 | 0 |
_aHF5415.126 _b.A377 2013 |
| 082 | 0 | 0 |
_a658.8/120285574 _223 |
| 245 | 0 | 0 |
_aAdvanced database marketing : _binnovative methodologies and applications for managing customer relationships / _cedited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. |
| 260 |
_aBurlington, VT : _bGower, _cc2013. |
||
| 264 |
_aBurlington, VT : _bGower, _cc2013. |
||
| 300 |
_axx, 324 pages : _billustration ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aDatabase marketing. | |
| 650 | 0 | _aConsumer profiling. | |
| 650 | 0 | _aCustomer relations. | |
| 989 | _a20230822095114.0 | ||
| 999 |
_c8825 _d8825 |
||