000 01194cam a2200313 a 4500
001 0000021924
005 20230921135420.0
008 100303e200900 xx a 000 0 eng
010 _a 2010285572
020 _a0195987063 (pbk.)
020 _a9780195987065 :
_cUS$55.00
035 _aVoyager-16116112
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.S86893 2009
082 0 0 _a658.8/02
_222
245 0 0 _aStrategic marketing :
_btheory and applications for competitive advantage /
_ceditors, Peet Venter and Mari Jansen van Rensburg.
260 _aCape Town, South Africa :
_bOxford University Press, Southern Africa,
_cc2009.
264 _aCape Town, South Africa :
_bOxford University Press, Southern Africa,
_cc2009.
300 _ax, 374 pages :
_billustrations ;
_c24 cm.
500 _aIncludes bibliographical references and index.
650 0 _aMarketing.
650 7 _aMarketing.
_2sears.
700 1 _aVenter, Peet,
_d1964-.
700 1 _aVan Rensburg, Mari Jansen.
908 _a120725
989 _a20230822095114.0
999 _c8828
_d8828