| 000 | 01476cam a22003731i 4500 | ||
|---|---|---|---|
| 001 | 0000029315 | ||
| 005 | 20230921135421.0 | ||
| 008 | 121112s2013 enkm f b a001 0 eng d | ||
| 020 | _a9780199597352 | ||
| 020 |
_a019965509X (pbk.) : _c$40.00 |
||
| 035 | _a(OCoLC)847519850 | ||
| 035 | _a.b7389879x | ||
| 049 | _aOSUU | ||
| 050 | 4 |
_aHF5415.2 _b.B655 2013 |
|
| 050 | 4 |
_aHF5415.2 _b.B655 2013 |
|
| 100 | 1 |
_aBradley, Nigel, _cauthor, _d1958-. |
|
| 245 | 1 | 0 |
_aMarketing research : _btools & techniques / _cby Nigel Bradley. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bOxford University Press, _c2010. |
||
| 264 | 1 |
_aOxford : _bOxford University Press, _c2010. |
|
| 300 |
_axx, 527 pages : _bill. |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 336 |
_astill image _bsti _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_avolume _bnc _2rdacarrier. |
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| 500 | _aPrevious edition: 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aBalancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. | |
| 650 | 0 | _aMarketing research. | |
| 908 | _a160704 | ||
| 913 | _aN | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c8844 _d8844 |
||