000			02601cam a22005897i 4500
001			0000031121
005			20230921135432.0
008			140409t20152015cauaf b 001 0 eng d
010			_a 2014937946
015			_aGBB4D0583 _2bnb
020			_a9781446280720 _q(pbk.) : _c$76.44
020			_a1446280721 _q(pbk.)
020			_a9781446280713 _q(hardback)
020			_a1446280713 _q(hardback)
020			_z9781473909007 _q(PDF ebook)
042			_acopycat=LC copy cataloging
050	0	0	_aHF5823 _b.H185 2015
082	0	4	_a659.1 _223
100	1		_aHackley, Christopher E, _eauthor.
245	1	0	_aAdvertising & promotion : _bChris Hackley and Rungpaka Amy Hackley.
246	3		_aAdvertising and promotion
250			_a3rd edition.
260			_aLos Angeles : _bSAGE, _c2015.
264		1	_aLos Angeles : _bSAGE, _c2015.
264		4	_c©2015.
300			_axvi, 326 pages, 16 unnumbered pages of plates : _billustrations (chiefly color) ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 305-315) and index.
505	0		_aIntroducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSales promotion.
650		0	_aAdvertising _xBrand name products.
650		7	_aAdvertising _2fast _0(OCoLC)fst00797511.
650		7	_aAdvertising _xBrand name products _2fast _0(OCoLC)fst00797554.
650		7	_aAdvertising _xSocial aspects _2fast _0(OCoLC)fst00797762.
650		7	_aSales promotion _2fast _0(OCoLC)fst01103868.
650	1	7	_aReclame _2gtt _0(NL-LeOCL)078645875.
700	1		_aHackley, Rungpaka Amy, _eauthor.
776	0	8	_iEbook version _z9781473909007.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
908			_a190823
925	0		_aacquire _b1 shelf copy _xSel/ddw, 2015-12-10
989			_a20230822095114.0
999			_c9013 _d9013