| 000 | 01469cam a22003851i 4500 | ||
|---|---|---|---|
| 001 | 0000030926 | ||
| 003 | OCoLC | ||
| 005 | 20230921135456.0 | ||
| 008 | 060831t20132013caum b a001 0 eng d | ||
| 020 | _a9781412930765 (hbk.) | ||
| 020 | _a1412930766 (hbk.) | ||
| 020 | _a9781412930772 (pbk.) | ||
| 020 |
_a1412930774 (pbk.) : _c$110.14 |
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| 035 | _a843035164 | ||
| 050 | 0 |
_aP91 _b.D68 2013 |
|
| 082 | 0 | 4 |
_a338.4330223 _222 |
| 100 | 1 | _aDoyle, Gillian. | |
| 245 | 1 | 0 |
_aUnderstanding media economics / _cGillian Doyle. |
| 250 | _aSecond edition. | ||
| 260 |
_aLos Angeles, California ; London : _bSAGE, _c2013. |
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| 264 | 1 |
_aLos Angeles, California ; London : _bSAGE, _c[2013]. |
|
| 264 | 4 | _c©2013. | |
| 300 |
_axii, 216 pages : _billustrations ; _c25 cm. |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aPrevious edition: 2002. | ||
| 504 | _aIncludes bibliographical references (pages [192]-212) and index. | ||
| 505 | 0 | _a1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index. | |
| 650 | 0 |
_aMass media _xEconomic aspects. |
|
| 908 | _a190412 | ||
| 913 | _aN | ||
| 989 | 7 | _a20230822095114.0 | |
| 999 |
_c9399 _d9399 |
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