| 000 | 00945cam a22003012 4500 | ||
|---|---|---|---|
| 001 | 0000000351 | ||
| 005 | 20230921134514.0 | ||
| 008 | 050821s2002 xx 000 0 eng d | ||
| 020 |
_a9812431217 : _c$ |
||
| 040 |
_aYour Holding Symbol _cYour Holding Symbol |
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| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and intergrated brand promotion / _cby Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bVikas Publishing House, _c2002. |
||
| 300 |
_axxxix,773 p. : _bill. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 591 | _a2005 | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 7 |
_aAdvertising. _2sears |
|
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 908 | _a050821 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c95 _d95 |
||