From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

By:

De Chernatony, L. (Leslie)

Material type:

TextPublication details: Oxford : Butterworth-Heinemann, 2006.Edition: 2nd edDescription: xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cmISBN:

0750667494 (pbk.)

Subject(s):

Brand name products
Trademarks
Product management

DDC classification:

658.827 22

LOC classification:

HD69.B7 D46 2006

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 69 DEC (Browse shelf(Opens below))	c.028906	Available	BK0036207

Previous ed.: 2001.

Includes bibliographical references and index.

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