Innovation [electronic resource] : the paradox of back to the future / Johannes M. Pennings.

By:

Pennings, Johannes M [spk]

Material type:

FilmPublisher number: 2769 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Origins and development of managementPublication details: London : Henry Stewart Talks, 2011.Description: 1 online resource (1 streaming video file (60 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Three issues related to innovation in established companies -- Innovation and change -- "Paradigm Shift" -- Sustainable success -- Building a better mousetrap -- Examples from different products -- The lesson of Icarus -- When are small steps not so small -- Continuous innovation -- Market evolution -- How to transition with the market -- Old and new dominant designs -- Change through stealth -- Tools for moving back to the future -- Ambidexterity -- Open innovation -- Lessons on innovation.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

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