Neuroscience and newspapers [electronic resource] : leading edge evidence for the power of newspapers in combination with tv / Graham Page.

By:

Page, Graham [spk]

Material type:

FilmPublisher number: 2679 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Magazine and newspaper advertisingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Other title:

Neuroscience & newspapers

Subject(s):

Online resources:

Contents:

Contents: Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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