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Social media & nonprofits [electronic resource] : 8 principles for success / Beth Kanter.

By: Material type: FilmPublisher number: 2247 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Other title:
  • Social media and nonprofits
Subject(s): Online resources:
Contents:
Contents: The conversation -- Don ́ t start with the tools -- Social media supports your internet strategy -- Listening to supporters in their natural environment -- Build relationships with influencers -- Use metrics to discover what works and what doesn ́ t -- Engagement -- Cost and value.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: The conversation -- Don ́ t start with the tools -- Social media supports your internet strategy -- Listening to supporters in their natural environment -- Build relationships with influencers -- Use metrics to discover what works and what doesn ́ t -- Engagement -- Cost and value.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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