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Strategic volunteer involvement [electronic resource] : engaging the community in your mission / Susan J. Ellis.

By: Material type: FilmPublisher number: 2174 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Online resources:
Contents:
Contents: How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals -- Fund-raising and people-raising -- Stereotypes, myths and facts about who volunteers today -- Designing volunteer work as first step in recruitment -- The effect an organization ́ s image has on volunteer recruitment -- The connection between seeking money donors and time donors, and are these the same people? -- Why people volunteer -- Where to look for the right volunteers -- Options for publicizing the need for volunteers, online and off -- Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers.
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Animated audio-visual presentation with synchronized narration.

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Contents: How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals -- Fund-raising and people-raising -- Stereotypes, myths and facts about who volunteers today -- Designing volunteer work as first step in recruitment -- The effect an organization ́ s image has on volunteer recruitment -- The connection between seeking money donors and time donors, and are these the same people? -- Why people volunteer -- Where to look for the right volunteers -- Options for publicizing the need for volunteers, online and off -- Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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