Bundling in banking [electronic resource] : strategy to increase profits / Martin Koderisch.

By:

Koderisch, Martin [spk]

Material type:

FilmPublisher number: 1846 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Financial services marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s):

Financial services industry -- Marketing

Online resources:

Contents:

Contents: Current use of bundling in retail private and commercial banking -- Best practices in bundling -- Learning from other industries -- Importance of a structured and scientific approach to bundling -- Overview of the theory of consumer surplus -- Step process framework -- How to create successful bundles in financial services.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

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Mode of access: World Wide Web.

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