Global and local perspectives in B2B branding [electronic resource] / Holger Ambroselli.

By:

Ambroselli, Holger [spk]

Material type:

FilmPublisher number: 1900 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. B2B advertisingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Other title:

Global and local perspectives on B2B branding

Subject(s):

Online resources:

Contents:

Contents: Brands and markets -- A new brand building process -- ́ Push ́ and ́ pull ́ branding -- Future attraction of markets -- Cultural differences -- The Asian challenge -- Cultural understanding -- Cultural differences as a challenge -- Power distance -- Status needs -- Individualism versus collectivism -- Convergence and divergence in consumer behaviour -- Uncertainty avoidance -- Advertising and communication styles that respect cultural differences -- Buying motives.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

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Mode of access: World Wide Web.

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