The Thinkbox engagement study [electronic resource] : it ain't what you view, it's the way that you view it - / David Brennan.

By:

Brennan, David [spk]

Material type:

FilmPublisher number: 1946 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. TV advertising in the UKPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s):

Television advertising -- Great Britain

Online resources:

Contents:

Contents: In-depth ethnographic study analyzing viewer behavior during TV commercial breaks -- Understanding the roles of creative content, viewing context and audience attributes on advertising engagement -- Evaluating the main drivers of audience engagement -- Relating engagement to brand KPI ́ s such as recall, awareness and intentions to purchase.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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