TV buying [electronic resource] / Jim Marshall.

By:

Marshall, Jim [spk]

Material type:

FilmPublisher number: 1960 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. TV advertising in the UKPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Other title:

Television buying

Subject(s):

Television advertising -- Great Britain

Online resources:

Contents:

Contents: Market complexity -- Level of accountability -- Measure of impact and effectiveness -- TV buying -- The market -- The TV buying process -- Setting objectives -- Negotiations -- Managing the campaign -- Results and reporting -- Data and information systems.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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