Is TV a dying medium? [electronic resource] / Les Binet.

By:

Binet, Les [spk]

Material type:

FilmPublisher number: 2052 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. TV advertising in the UKPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (23 min.) : color, sound)Other title:

Is television a dying medium?

Subject(s):

Television advertising -- Great Britain

Online resources:

Contents:

Contents: 3 myths about TV advertising -- The effectiveness of TV: findings from the IPA dataBANK -- Why TV works so well -- The importance of broadcast media -- The importance of fame -- The importance of emotion.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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