Advertising, big ideas and the power of participation [electronic resource] / Simon Clemmow.

By:

Clemmow, Simon [spk]

Material type:

FilmPublisher number: 2393 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Modern brand managementPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Creating the brand idea is the basis of all brand communication -- How that big idea is generated and integrated into a comprehensive and coherent programme of branded communication is a core area of brand management -- Where big ideas come from, and how to go hunting for them -- Five tests of a big idea -- How -- and why -- to get from a big idea to a creative idea -- The latest thinking on campaign planning and the power of consumer participation.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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