Clarifying the roles of marketing and sales [electronic resource] / Kenneth Le Meunier-FitzHugh.

By:

Le Meunier-FitzHugh, Kenneth Paul [spk]

Material type:

FilmPublisher number: 2302 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Changing role of sales and salespeoplePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Exploring the sales and marketing relationship -- Historically sales and marketing have been seen as a single functional area, but they have developed very different specialist skills, perspectives and cultures -- Problems in the sales and marketing relationship -- How to improve collaboration between sales and marketing -- The importance of the sales and marketing interface in creating superior business performance.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

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Mode of access: World Wide Web.

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