Digital impact on the marketing mix [electronic resource] / Paul R Smith.

By:

Smith, Paul R [spk]

Material type:

FilmPublisher number: 2407 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (59 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Web 2.0 -- Hyper competition -- Customer engagement -- Brand loyalty -- Sustainable competitive advantage -- The ladder of engagement principles -- Collaborative co-creation -- Ladder applied: cross industries -- Ladder applied: specific case -- Great Moments Of Sportsmanship campaign.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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