Improving results from digital channels [electronic resource] / Matthew Tod.

By:

Tod, Matthew [spk]

Material type:

FilmPublisher number: 2417 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s):

Internet marketing

Online resources:

Contents:

Contents: Improving results from digital channels -- Monetary value of optimization -- Techniques for insight -- Choosing a web analytics tool -- Deploying a web analytics tool -- Using web analytics data -- Insight techniques -- Voice of customer -- Testing improvements -- Optimization process.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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