A Bayesian approach to attribute based consideration sets [electronic resource] / Timothy J. Gilbride.

By:

Gilbride, Timothy J [spk]

Material type:

FilmPublisher number: 2309 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: The consumer decision problem and two stage decision rules -- Discrete choice models and consideration sets -- Using data augmentation and MCMC methods to model consideration sets -- Alternative screening rules and how to operationalize them -- An empirical application -- Summary and extensions.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

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