Joint choice decisions [electronic resource] / Neeraj Arora.

By:

Arora, Neeraj [spk]

Material type:

FilmPublisher number: 2313 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (52 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: A novel methodology to estimate joint preference -- No need to collect joint data, individual data is enough -- Merges experimental design, statistical modeling and utility aggregation theories to measure joint preference -- Identifies serious limitations of individual preference as a surrogate for joint preference -- An empirical application involving cell phone purchase by parent teen dyads -- Applies to B2B domains.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

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