Variety [electronic resource] : models of multiple-discreteness / Jaehwan Kim.

By:

Kim, Jaehwan [spk]

Material type:

FilmPublisher number: 2365 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Issue of multi-item buying behavior in scanner-panel data -- Preference and satiation in consumer behavior -- Economic theory for multiple-discreteness and challenges in model building -- How to build models at product offering level -- How to build models at product characteristic level -- Application of models to marketing decision -- Discussion on future direction for model extension.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

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