Bayesian instrumental variables and simultaneity [electronic resource] / Peter Rossi.

By:

Rossi, Peter E. (Peter Eric), 1955- [spk]

Material type:

FilmPublisher number: 2425 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Simultaneity and the marketing mix -- Conditional likelihood -- Instrumental variables -- The linear case -- Identification -- Priors -- Gibbs sampler -- Non-random marketing mix Variables -- The sales force allocation problem -- NBD regression -- The marginal distribution of X -- The full model.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

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